Traffic & Marketing Report
Residence 4 · NoHo, Manhattan
2 Bed · 2 Bath · 1,777 SF · Full-Floor Pre-War Condo Loft · Asking $3,200,000
Traffic & Feedback Log
Every showing gets a follow-up call or email from our team. What's below is a log of recent showing traffic and the feedback we're receiving from buyers and brokers.
| Date | Type | Buyer | Broker | Status | Notes |
|---|---|---|---|---|---|
| 7/1 | Inquiry | Jessica ChestlerDouglas Elliman | Following Up | Came in through premarket outreach. Team is following up. | |
| 7/15 | Showing | Giacomo & Elena Purini | Ray Keller, Brown Harris Stevens | Warm | Warm on the space. Team is following up with Ray directly. |
| 7/15 | Showing | Desiree Greene | Joseph Pellegrino, Corcoran | Open Questions | Warm, with two open questions we're working on answers for: fit of the second bedroom as a workspace, and the adjacent lot's development plans. |
| 7/15 | Inquiry | James Weiss | Corcoran | Following Up | Asked directly for the listing. Team is actively following up. |
| 7/21 | Showing | Melissa Birle | Heema Khedr, Compass | Rebooking | Cancelled morning-of for a work conflict. New time in progress. |
| 7/23 | Showing | Anna Billingskog & Ted Turner | Ryan Siciliano, Douglas Elliman | Confirmed | Cash buyers. Confirmed and on the calendar. |
Premarket Outreach
Before the listing goes fully public, we're already putting 344 Bowery in front of the New York City brokerage community.
Agents identified as premarket matches for this listing, contacted directly in waves of 10 a day. By the end of this week, all 33 will have received it.
Up next: agents whose current buyers match this listing, each sharing it by email with the listing link and walkthrough video.
“Sharing this with you ahead of the wider market.”
From the outreach email · Subject: Premarket | 2 Bed, 2 Bath Bowery Loft for your buyer
Marketing Activity
We've had two showings so far, and we're not getting much pushback on the price. Things are going well. Showing feedback and showing traffic have been healthy for this time of year, especially given that this is a private listing. Things will continue to pick up as we increase outreach and bring the listing to market publicly.