Traffic & Marketing Report

344 Bowery

Residence 4 · NoHo, Manhattan

2 Bed · 2 Bath · 1,777 SF · Full-Floor Pre-War Condo Loft · Asking $2,995,000


StatusIn Contract as of August 24, 2026
Contract Price$3,200,000
Board Package DueMonday, September 14, 2026
Report WindowJuly 1 to August 18, 2026
Prepared ForBrett Phillips & Paula Coyne
Prepared ByThe Heather Domi Team
20
Total Inquiries
(18 Shown · 2 Open)
13
Showings
Completed
13/13
Feedback
Received
8
Hot or
Warm
33
Premarket
Matches
81
Buyer Agent
Matches

Open House Results

First Open HouseSunday, August 16 · 2:00–3:30 PM
10 PartiesAttended
4 ReturnedFor second showings the next day
1 OfferAlready received ($2,995,000)

Status & Key Dates

In ContractMonday, August 24, 2026
Contract Price$3,200,000
Board Package DueMonday, September 14, 2026

Traffic & Feedback Log

What buyers and brokers are saying

Every showing gets a follow-up call or email from our team. What's below is a log of recent showing traffic and the feedback we're receiving from buyers and brokers.

DateTypeBuyerBrokerStatusNotes
7/15ShowingGiacomo & Elena PuriniRay Keller, Brown Harris StevensPositiveBuyers responded well to the light, the storage, and the finishes throughout.
7/15ShowingDesiree GreeneJoseph Pellegrino, CorcoranFollowing UpCeiling height and room sizes were not quite the right fit for her. We will keep in touch with this agent to see if her opinion changes.
7/23ShowingAnna Billingskog & Ted TurnerRyan Siciliano, Douglas EllimanPositiveFeedback on the home itself was all positive, and her agent is now working to bring her husband in for a second visit.
7/27ShowingRavi & Kristen ThanawalaStephen Diamond, The Corcoran GroupFollowing UpTheir agent is currently focused on another property. We are staying in touch in case that changes.
8/4ShowingShashank PatelCorrin Thomas, SerhantPositiveThe showing went well. The buyer is close with the owners of the third-floor unit, and his agent feels it could be a good fit for him.
8/5ShowingRon SparkRay Manikowski, The Corcoran GroupFollowing UpAsked about the lot line windows. They were quick in and out. Hasn't responded to follow-ups.
8/6ShowingKevin & Carla FitzgeraldRyan McErlean, CorcoranPositiveBuyers are out of town but definitely interested. He's started asking more in-depth questions. We've urged them to put in an offer.
8/10ShowingLuke PattonJonathan Stein, Douglas EllimanFollowing UpBuyer seemed not to know much about the market yet. His reaction seemed positive, but he may not know what he wants yet, at the beginning of his search.
8/17ShowingMuhammed MortezaeeCarlin Wright, CompassOffer ReceivedReturned for a second visit and submitted an offer overnight: $2,995,000, 80% contingent financing. Currently under negotiation.
8/17ShowingNathan(last name pending)Ilan RosenthalPositiveSecond visit. Only critique was wishing the living room felt wider, a good sign, since he's already coming back tomorrow with his father.
8/17ShowingJessica Elliott & KatieKaren Davidson, CompassPositiveSecond visit after first stopping by the open house on a whim. Really positive feedback from both, and we're hopeful this turns into an offer.
8/17ShowingMark NgJade Shenker, SerhantFollowing UpSecond visit. Cautious and asked a lot of questions, but had already researched tax records on his own, a strong signal he's seriously considering it. Coming back again with his agent.
8/17ShowingSam & Aaron Taylor-JohnsonNic Bottero, Douglas EllimanPositiveSecond visit. A British film producer couple house-hunting for a second home. Their only concern was the lot-line windows, a question that's come up with other buyers as well.

Premarket Outreach

Getting ahead of the wider market

Before the listing goes fully public, we're already putting 344 Bowery in front of the New York City brokerage community.

33
Premarket Matches

Agents identified as premarket matches for this listing, contacted directly in waves of 10 a day. All 33 have now received it.

81
Buyer Agent Matches

Outreach to matched buyer-agent leads is complete. All 81 have now been contacted, and with the listing publicly on the market, every broker has direct access to it.

“Sharing this with you ahead of the wider market.”

From the outreach email · Subject: Premarket | 2 Bed, 2 Bath Bowery Loft for your buyer

Marketing Activity

What's been done to date

Listing Analytics

How the listing is performing online

Beyond showings and direct outreach, 344 Bowery is also circulating through Douglas Elliman's internal listing platform, RealPlus, where buyer's agents search, save, and share inventory for their clients. Here's the reach since the listing went live on July 13.

Elliman.com

Click here to access the listing link
102
Detail Page Views
605
Search Appearances
1,625
Automatic Buyer Matches
127
Agent Shares
13
Added to Buyer Shortlists
1
Buyer Likes

Last 30 Days

81
Viewed
519
As Search Result
12
Picked
99
Shared
833
As New Match
1
Liked

Daily views have spiked in the past week, with August 11 the single highest day of the period.

Source: Elliman RealPlus listing statistics.

Daily Views Since Listing

In just the last 7 days, the listing has already picked up 134 more search appearances, 25 more shares, and 5 more shortlist adds on top of the totals above.

Source: RealPlus, Douglas Elliman's internal listing and agent-matching platform.

StreetEasy

Public listing performance

The listing is now live on StreetEasy, where most New York buyers begin their search. View the live listing.

StreetEasy.com

Click here to access the listing link
$2,995,000
List Price
852
Views
6
Days on Market
82
Saved by Users
12
Messages
34
Shares

852 views in the first 6 days on market, more than 3.5x the 238-view median for comparable homes over the same days-on-market window. Comparable homes take a median of 16 days to go into contract; we're already at day 6 with an offer in hand.

Source: StreetEasy listing analytics.

Marketing Outreach

Social and email performance

Results from the Just Listed campaign across Instagram and direct email marketing.

Instagram

Click here to view the post

Just Listed post — August 12, 2026

662
Views
292
Viewers
26
Likes
10
Comments
4
Saves
32
Accounts Engaged

95.5% of views came from followers, with 4.5% from non-followers.

Story — August 12, 2026

137
Views
122
Viewers
1
Likes
1
Accounts Engaged

Seen by 125 accounts, with 97.8% of views coming from followers.

Open House Promo — August 14, 2026

95
Views
84
Viewers
1
Likes
1
Accounts Engaged

97.9% of views came from followers, strong owned-audience reach ahead of the event.

Open House Day-Of, August 16, 2026

130
Views
108
Viewers
3
Likes
3
Accounts Engaged

Views grew 37% from the promo post to the day-of reminder (95→130), with engagement roughly tripling, a good sign the audience was paying closer attention right as the open house happened.

Source: Instagram insights.

Email Marketing

344 Bowery, 4 | Just Listed E-Blast, sent 8/12 via HubSpot from heather@heatherdomi.com

2,641
Sent
2,475
Delivered
5.17%
Open Rate
4.69%
Click-Through Rate
2
Unique Replies
23
Unsubscribes

The top clicked link was the Elliman listing page with 6 clicks, and there were 0 spam reports.

344 Bowery, 4 | Just Listed E-Blast | 8.14, sent August 14, 2026, 4:15 PM ET via HubSpot from heather@heatherdomi.com

Subject: “New to Market: A Full-Floor Loft in NoHo” · Preview text: “First Open House This Sunday at 344 Bowery”

2,443
Sent
2,442
Delivered
4.79%
Open Rate
4.27%
Click-Through Rate
0%
Reply Rate
1
Bounces (0.04%)

99.96% deliverability, and the preview text drove urgency straight into that Sunday's open house.

Source: HubSpot campaign analytics.

Transaction Documents

Everything in one place

Contracts, disclosures, floor plans and building paperwork — upload a file or link to one stored elsewhere.

No documents added yet.

Where Things Stand

We're six days on market, and this has been a genuinely successful public launch. Our first open house drew 10 parties through the door on Sunday, August 16, a terrific turnout for mid-August.

We've already received an offer from one of the buyers who attended the Sunday open house and who came back the very next day. There's real potential for more offers, especially given four of the 10 open house parties returned for second showings the next day.

At least six more showings are scheduled throughout the rest of this week, with new inquiries continuing to come in daily.

Heather and the Team